The time-to-market requirements of today’s business environment dictate that a broader range of employees have access to functionality that allows them to perform marketing activities and programs.

Marketing is not just a marketer’s job, and every interaction can become a marketing opportunity. Unfortunately, many organizations don’t have the proper tools to capitalize on those "marketing moments" across other departments such as sales, service, and account management.

This white paper discusses the benefits to organizations and individuals of having access to "real-world" marketing automation capabilities.Readers of this white paper will learn how easy-to-use applications coupled with best practices allow companies to execute impactful marketing programs and activities that have direct impact on customer acquisition and retention with the ultimate goal of increased sales.