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Big Update in Dynamics 365: LinkedIn Integration

Big Update in Dynamics 365: LinkedIn Integration

When Microsoft Dynamics 365 was announced, it was touted as a game-changer for organizations, as well as an important shift in thinking for Microsoft. As a cloud-available option with a new pricing structure, the announcement showed that Microsoft was poised to make a comeback, and as time passed, Microsoft demonstrated its prowess for innovation. Recently, however, the company announced how it was bringing its largest acquisition—LinkedIn—into the picture, integrating Dynamics 365 with the social network to empower end users and decision makers.


Released in November 2016, Dynamics 365 was meant to create an end-to-end environment in the cloud—integrating applications such as sales, marketing, field service, operations, project service automation, customer service, and finance. Built to operate in the cloud, Dynamics 365 touts its ability to grow with organizations using the software by providing a per-user, per-application basis. Learn more about the announcement in our blog on the topic.

Microsoft has continued to make updates to the software, as displayed on their Dynamics 365 Roadmap page, but one of the biggest updates combines Dynamics 365 with LinkedIn, the recent Microsoft acquisition that positioned Microsoft as a major player in the data market.

Dynamics 365 and LinkedIn: Offering Sales and Talent Opportunities

Following the biggest acquisition in Microsoft history, many pundits were wondering what the play meant for the two companies, and this is one of the first times that both companies have been brought together through integration.

The announcement came as part of a blog by Microsoft EVP of cloud and enterprise Scott Guthrie, who explained the new platforms relying on the LinkedIn platform—Microsoft Dynamics 365 for Sales + LinkedIn Sales Navigator and Microsoft Dynamics 365 for Talent—and how each will help organizations connect the technology from Microsoft to the data from LinkedIn.

Dynamics 365 for Sales Leverages LinkedIn Sales Navigator

Dynamics 365 for Sales has empowered salespeople to sell more and sell better by providing insights and recommendations. From social engagement to document recommendations in Office to relationship insights, many of the updates that have come to Dynamics 365 for Sales have already improved the selling process.

The latest integration with LinkedIn builds on top of the innovative and intuitive platform, connecting the CRM/Sales platform with LinkedIn, hoping to deliver better outcomes using insights from LinkedIn Sales Navigator and LinkedIn’s 500 million professionals.

Guthrie explains that this integration (available in July) will increase the effectiveness of salespeople at half the cost of comparable solutions, improving the pipeline by:

  • Leveraging signals across email, CRM and LinkedIn to get contextual recommendations for the next best action within Dynamics 365 for Sales, facilitating introductions directly through the company’s network, and sending InMail, messages and customized connection requests
  • Engaging buyers with tailored content throughout the account lifecycle, and getting account and lead updates including news mentions and job changes
  • Building strong relationships with existing contacts through access to LinkedIn profile details including photos, current roles and work history.

Dynamics 365 for Talent Integrates with LinkedIn Recruiter

In the modern day war for talent, finding and keeping employees is atop the minds of human resources departments. The new Dynamics 365 for Talent leverages LinkedIn Recruiter functionality to empower organizations to:

  • Access the best talent, more quickly, with LinkedIn Recruiter integrations that enable dynamic candidate profiles to give managers and interviewers the most up-to-date information
  • Deliver personalized onboarding experiences that accelerate employees’ ability to deliver impact with targeted activities and learning resources, along with access to relevant contacts
  • Maintain an up-to-date view of employee experiences through a consolidated HR profile spanning Office 365, Dynamics 365 and LinkedIn profile information
  • Drive operational excellence, measure business impact and improve program effectiveness with integrated intelligence that lets you maximize your human resources.

Available in July, Dynamics 365 for Talent hopes to improve the HR experience, making employees more successful and improving the acquisition, engagement, and retention of talent.

Looking Forward

Microsoft Dynamics 365 looks to continue improving its functionality, empowering end users in operations, customer service, sales, finance, field service, and more to do more by breaking down silos and using business intelligence to allow leaders to make smarter decisions.

Learn more about what’s on the horizon for Dynamics 365 by staying tuned to Brittenford’s upcoming blogs and by registering for a May 3 Microsoft Business Forward webcast featuring Microsoft CEO Satya Nadella, Corporate Vice President James Phillips and Executive Vice President Judson Althoff, and more who will cover the future of the platform and how it will help you achieve more.


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