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Understanding and Communicating Nonprofit Outcome Measures

Understanding and Communicating Nonprofit Outcome Measures

In the current nonprofit environment, transparency is the name of the game. From regulators to donors, everyone wants to know what you’re doing and whether or not you are doing it well. This said, the nonprofit space is more competitive than ever, and it pays to communicate with donors, grantors, and watchdogs—all three of which can make or break your organization’s mission and ability to accomplish your goals. Today, we would like to explore one such way of communicating your success, and invite you to a webcast to learn more.

What Are Outcome Measures?

Measuring and reporting outcomes is a hot topic in the nonprofit space. Donors and grantors have higher expectations. Often, gifts and grants come with stipulations for performance because the givers want to ensure that their dollars are getting the greatest possible return on investment. Government funding, as well, has strengthened compliance reporting and performance expectations.

Outcome measures are the lifeblood of any fundraising campaign, reporting document, or watchdog report. Used internally by team members, and externally by donors and organizations like Guidestar, Outcome measures are powerful, essential tools that demonstrate accountability and transparency.

Outcome measures are used to communicate progress toward accomplishing any of the following three things:

  • Mission and Vision
  • Goals and Strategies
  • Tactics and Activities

We will explore these in a later blog, as well as an upcoming webcast, which you can learn about below.

Learn More: Wipfli Presents Outcome Measures: Metrics That Matter

On November 15, Wipfli will present a free webcast for nonprofits looking to make the most of their communications, accurately sharing the most important details to donors, grantors, regulators, and more. This highly important webcast will share with attendees the basics behind outcome measures, the reasons you need to include them in your communications, and the most logical steps to learn more.

This webcast will feature Shereen Mahoney, Partner at Wipfli, one of the top 20 accounting firms in the US, and Joan Benson, Industry Marketing Executive — Nonprofit, at Sage Intacct, who will discuss how nonprofits are finding transparency, accountability, and measurable results.

In this webinar, you will learn about:

  • Why Outcome and Impact Metrics matter for your organization
  • How to utilize outcome measures
  • A balanced approach

Click here to register or learn more.

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