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Why Reviews Matter in B2B and G2 Crowd’s Accounting Leaders

Why Reviews Matter in B2B and G2 Crowd’s Accounting Leaders

It’s said that up to 93% of B2B buyers will take online reviews into consideration while making major purchase decisions. This, according to The Alternative Board, highlights the fact that buyers are looking for advice from entities other than vendors—a group that 57 percent of buyers found “too salesy.” To help buyers get better information, G2 Crowd launched as a review platform focused on ensuring complete, honest, and accurate reviews.

Now, with nearly 50,000 reviews from everyday users of software, the company has helped thousands of buyers make informed software decisions to find the software platform that is right for their business, whether it’s Finance, Marketing, E-Commerce, HR, or one of many other categories pertinent to businesses today.

Each quarter, G2 Crowd publishes its G2 Grid report to demonstrate any possible changes in opinion among users. This, alongside its dynamic grid, compares software by Satisfaction and Market Presence (Methodology).

Accounting: Intacct Consistently Labeled Leader

In the latest release (Summer 2015), Intacct walked away with high praise. Joining three other platforms in the “Leader” category, Intacct—with its quarterly, customer focused updates, unmatched reliability, and more—took in top marks in terms of customer satisfaction and ranked just lower in market presence. In the dynamic grid (embedded below), Intacct leads in customer satisfaction.


Satisfied Customers Couldn’t be Wrong

As Intacct continues to grow—through a combination of internal partners and channel leaders like Brittenford Systems—customers are realizing the value of taking their finances to the cloud.

“The [Intacct] platform is very flexible, saves considerable personnel time to manage, and allows for far greater transparency than our previous system. Everything about the system can [be] custom tailored, and we have actually created read only access for our Finance Committee to improve our reporting, as well as access for our auditors which greatly improves the audit process…as well as its efficiency.” – Hunter Johnson, Director of Operations at Cherry Creek Presbyterian Church

Brittenford Systems is a proud provider of financial management software Intacct, as well as customer focused enhancements like ExpenseConnect and InvoiceConnect for Concur, SchoolConnect, and PositivePay+, allowing you to make the most of your company’s time and investment for years to come.

Learn more by checking out the four features of a modern accounting system and case studies shared below.

1 Comment


  1. […] of B2B buyers will take online reviews into consideration while making major purchase decisions (BrittenFord). According to a survey by BrightLocal, 88% of consumers trust online reviews as much as a personal […]

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